connecting the dots between creative innovation, behavior change and business value creation through:
Experience Design
Creating intuitive products with seamless interaction experience that resonate with users needs, increasing user satisfaction, product adoption and advancing target business outcomes
Behavior Change
Applying Behavior Science principles to product design and change management initiatives allows me to create more effective, user-centric solutions that drive user engagement and positive actions
Digital Strategy
Aligning organizational goals with user expectations, creating a cohesive and impactful brand experience across all touchpoints and guiding cross-function teams to deliver seamless experiences
Product Adoption
Developing tailored change management and data-driven insight to facilitate smooth transitions, minimize friction costs and ultimately accelerating the realization of business value from new initiatives
